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– and it's damaging your brand

Mal.content is the spread of malicious content over social networks and other areas of user-generated content on the Internet. Outbreaks can weaken or even cripple user engagement and cause permanent damage to your reputation and your brand.

While there is no cure for mal.content, this plague is entirely preventable thanks to Impermium Intelligent Content Protection.

Sadly, many brands still needlessly suffer losses of audience, page ranking, and ad revenue through outdated methods of prevention or lack of early-detection technology.

Mal.content has multiplied at an exponential rate

90% of
social network users
were affected in 2011

Social Network Users

Facebook accounts
are hijacked daily

Facebook Accounts

Up to 40% of
user accounts
are fraudulent

User Accounts


The reach and anonymity of the web have made engaging in abusive, malicious, and criminal online behavior more common and less costly while greatly amplifying its effects. Online forums, news portals, and social media channels are flooded with sexually explicit language and hate speech, threats of violence and malicious links, and phony offers from fraudulent accounts that distract from and drown out intelligent conversation.

Types of mal.content, like the people and behaviors that generate it, vary greatly in motivation and intent. One trait they all share, however, is the potential to inflict real damage to your users, your brand, and your bottom line.

  • Commercial spam and fake offers

    Spammers continuously invent new ways to post malicious commercial content, from Viagra ads to work-from-home scams to counterfeit merchandise.

  • Bad w.o.r.d.s and "cloaked" pr0fanity

    Abusers obfuscate their offensive content in countless ways.

  • Insults and threats

    From name-calling to threats of violence, many sites must take specific actions to curtail violent messages.

  • Hate speech and sexually explicit language

    While sites may turn a blind eye to some vulgarity, nearly all communities have a line beyond which action is required.

  • Fraudulent user accounts

    The web is heavily infected with fake followers, bots posing as humans, and criminals pushing illicit content.

  • Leaked personal information

    Hackers steal and post massive amounts of innocent users' phone numbers, social security numbers, and credit card numbers.


What distinguishes mal.content from common spam is the potential catastrophic risk because of its social component. One instance of hate speech that goes viral or a single online threat of violence that leads to real life confrontation can do irreparable harm to your business. Other serious cases lead to removal from top tier ad networks and significant loss of revenue.


Abusive posts or comments

Side Effects

  • Permanent brand damage
  • Loss of ad revenue
  • User exodus to cleaner competitor
  • High cost to clean up after outbreaks


Treatment options for mal.content have been costly and ineffective, leaving many sites vulnerable to further mal.content outbreaks.

Traditional automated
(CAPTCHA, rate-limits, error-prone rules)

  • Ineffective
  • Degraded user experience
  • Incomplete (only spam and profanity)

Human moderation

  • Slow
  • Inconsistent quality
  • High cost, not scalable

Impermium changes that with a comprehensive solution that effectively prevents mal.content before it even happens.


The most comprehensive and cost-effective solution to mal.content is vigilant, active prevention using Impermium Intelligent Content Protection (ICP). ICP provides flexible, automated management of user-generated content.

Not only does ICP work around the clock, it works in real-time, which means mal.content is removed before your users even see it.

ICP doesn't just scan for bad words. It tracks user behavior, performs semantic analysis, uncovers patterns across Impermium's global threat network, and enables predictive blocking. And it learns continuously so it can monitor with ever-increasing sensitivity, allowing your site to maintain its vitality.

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